Because Breastfeeding is Beautiful

The school holidays have descended upon us in Singapore.  Whether you are going for a holiday abroad with your family or bringing your kids for local excursions, you can still nurse on the go.

Our range of stylish nursing wear has carefully-concealed nursing openings which allows you to breastfeed discreetly anywhere, anytime. The plus point – you do not have to skip feedings and by nursing on demand you can still keep up your milk supply.

Style tip:

Go for that casual holiday look by pairing our tops with jeans or ¾ pants. Check out our Mommy Nursing Tanks, Crop Nursing Wraps and Flutter-Sleeve Nursing Cardigans.

Shop now

Our free shipping offer for orders above S$100 ends this May 31.  Hurry, shop now at www.maternalove.com!

Just enter FREESHIP100 at checkout. Offer available for Singapore orders only. Delivery via local SingPost mail.

A very special thanks to my sister Charmaine for her work on the website design and to the guys at eFusion for their superb patience in accomodating my requirements!

To celebrate this Mother’s Day, grab our funky Mommy Nursing Tanks at a special introductory offer of S$35 (U.P.S$39)! Available in pink, yellow and blue. Offer valid for the month of May only.

To shop, visit www.maternalove.com

Up to 4,000 mothers in the Philippines have attempted to set a world record for breastfeeding simultaneously.  The mothers nursed in day care centres, hospitals and community health centres as part of a campaign organised by UNICEF and other breastfeeding advocacy groups to raise awareness about the benefits of breastfeeding.  

Read more at:  

http://uk.reuters.com/article/oddlyEnoughNews/idUKMAN17826020070502 

http://www.manilatimes.net/national/2007/may/03/yehey/top_stories/20070503top6.html  

http://www.gmanews.tv/story/40752/Thousands-of-Filipino-mothers-breast-feed-simultaneously

Welcome to Maternalove’s blog – Because Breastfeeding is Beautiful

Why this blog?
This blog is
… A place to get the latest news about Maternalove’s new product arrivals, special promotions, contests and more
… A place where haute nursing mamas can get the latest styling tips 
… A place to get news and information about breastfeeding
… A place to share your breastfeeding experiences and tips

Why “Because Breastfeeding is Beautiful”?
Breastfeeding is beautiful because it creates a special bond between mother and child.

What is Maternalove?
Maternalove is a Singapore-based label of stylish, fashionable and trendy breastfeeding apparel for nursing moms.

Why the name Maternalove?
We believe that breastfeeding is the best start to life a mother can give to her baby. Breastfeeding is the most natural and precious gift to your baby once he or she is born and the very act of breastfeeding symbolises a mother’s maternal love for her baby.

About me …
I am Karen, the owner of Maternalove. I am a mother of a bouncy, cheerful and active 16 month-old toddler and am still enjoying and cherishing our breastfeeding relationship. I hope that you will find this blog resourceful, informative and fun.